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Advocator / Promoter / Creator

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Written by Alex Kahl   
Tuesday, 22 June 2010 22:05

Are you an Advocator, Promoter or Creator when it comes to BNI referrals?

ADVOCATOR:

1. You wait for business to come to you
2. Someone asks for help; you refer them, give a testimonial, give a
card, ask for permission to call your BNI member and pass the referral
3. You expect referrals that fall in their laps
4. This is the easiest kind of referral to find
5. Usually happens in first 6 months of being in BNI Chapter

PROMOTER:


1. You actively look for a complaint or comment about goods or services
from current suppliers to develop into a referral.
2. You are comfortable explaining the features and benefits of their BNI
member products and services
3. Usually happens in 6th to 18th month of being in BNI Chapter

CREATOR:

1. You create referral opportunities by actively engaging in selling
products and services and marketing fellow BNI members
2. You position yourself to make sales to prospective clients and
relationships on behalf of BNI members
3. You facilitate meeting of clients that your BNI members need to succeed
4. You knows how to uncover unrealized needs
5. Comfortable selling your BNI members beyond their products and services
6. Usually happens after 18 months of being in BNI Chapter